What is interesting about Culture?

What is interesting about Culture?

What is interesting about Culture? This was the opening question of Steve Crossan the Head of Google Cultural Institute to kick off the REMIX Summit.

Organized by CultureLabel, a pioneer company in cultural entrepreneurship, REMIXsummit took place last Thursday, 27th of September 2012  at Bloomberg Headquarter in up and coming Finsbury Square.

More than two hundred of us eager to learn how culture, technology and entrepreneurship, oppose, attract or mesh together and create business value flocked to the state-of-the-art conference room of the US business and financial news giant to get challenged and… inspired.

We got more than what we bargained for!

Thanks to the quality of the forty five speakers- a mix of arts experts, media gurus, successful entrepreneurs and high flyers from prominent corporations – who gave a lot of different angles to reflect on and practical examples to relate to. Thanks also to the diversity of the topics explored, ranging from cultural consumption and branding to running a creative business or what can we learn from the Olympic, everything contributed to the richness of the day.

So what is the quintessence of the conference?  For me, it boils down to two bold statements.

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